7 easy steps of making a successful commercial promotional video

Nowadays, many businesses are looking for commercial videos. These serve as promotional visual additions that can help the business grow and get recognized through improving its marketing perspective and presence on the market. That’s where corporate video production comes in.

Although hiring a professional video service is always a better and safest option, one can easily make such a video. This used to be something more difficult in the past and required specialized people to do it, but today it is possible with the proper skills and knowledge. So, how to make one? Here are some company promotional video ideas.

What is corporate video?

The main question here is: what is corporate video used for. Well, a promotional business video is a piece of film footage that is used by a company to promote, showcase, highlight or advertise something that has to do with a brand or business. A promotional video can include a variety of points of view and options such as:

• an insight into company culture;
• a new product range or service;
• milestone or achievement;
• tell a brand’s story;
• wish customers a happy Christmas or Easter, etc;
• promote a future event;
• review or reflect on the success of a past event;
• Case studies or testimonial videos.

These promotional videos can be used in a range of places such as social media sites, website landing pages, marketing emails, presentations on business meetings, among others. Here is how to make a promotional video in 7 steps:

1. Get the gear

Making a promotional commercial video can easily be done with the equipment that you already have at your hand. You can use a point-and-shoot camera, and this can include a quality mobile phone camera. You will also need a tripod to ensure shots are still and not shaky, and some additional equipment, that can be any editing application on your phone.

2. Decide on the message

Making a video just for making it, does not make sense. It must carry some message. This message will be connected to the reason why you were asked to do the video. It should also appeal to the audience that it is intended to. The purpose of the video should also be summed up in one sentence that can work as a slogan.

3. Create a storyboard

Creating a storyboard for the commercial promotional video ensures that you will get all the shots you need, in as little time as possible. If you do not have a storyboard, there is a big chance that you will miss some shots that are essential to the final edit.

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4. Get permission

The legal side of making a commercial video is exceptionally important. Before filming, you need to ask whether you have permission to film the people that should be present in the video. If the video is not filmed at the company’s property, then, you should get informed about the permission if you can film in your desired place.

5. Casting

Casting is an important and delicate process that will make the promotional video more or less successful. It is not easy, especially if the CEO or some members of the company will appear in it. This is because not everyone appears and feels comfortable before the camera. The best results come from a relaxed and comfortable situation. This can be done through some easy talk, which will make people relax in front of the camera.

6. Shoot

When all of the previous steps are set, comes the time for shooting. As long as you keep it to the storyboard, the shoot will go as planned.

7. Edit

The shoot is not final if you don’t edit it. Editing is important because it holds many different options that can help you improve. With the editing, you can remove, retouch and change any details that do not feel right.

If you had never heard about it, now you know what is corporate video production. Today, promotional videos are very demanded and required since they are posted on many social media platforms, which can help grow the reputation and promote the business freshly and attractively.

One of the most demanded services from Jacky Reuter‘s portfolio is the commercial video. With a special nod and touch to the smallest detail, we are providing the best possible videos for your business. 

All the special visual and sound effects will be implemented in the video. Additionally, the graphic processing is what gives the video a final touch. With us, you will get the best commercial promotional video and send the message in the most original and unique way!

In Jacky Reuter we can capture the art within the best moments of your life. If you need professional photography and films crafted with care and attention to detail, please don’t hesitate to contact us through our contact page.